Monday, April 6, 2009

Release party


I want to start out by thanking all of you for coming last night to our release party. It was a great turn out and everyone had a good time.


I just wanted to let you know that today is the day MIX IT UP will be available to the public. You can find out where you can get your copy by going to our website and clicking on About Us and then find us. For those of you who are not able to pick up a print edition you can click here

I hope you all enjoy!

Also, please go to our home page and take our short survey so that we can get some feedback from you. We want to know your thoughts so we know what to do for the next one.

One last note, if you know of anybody that would be interested in advertising with MIX IT UP please let me know or they can send an email to advertise@mixitupmagazine.com as well as check out the website for more details.


Thank you,
Ed Troxell
Publisher / Executive Editor

Saturday, April 4, 2009

Bowl for Kids' sake- Big Brothers, Big Sisters



Today team MIX IT UP went out and supported Big Brothers Big Sisters of the North Bay for the Bowl for kids' sake. Our team was made up of Robin, Tim, Daniel, Jessica, and I. We all had a great time out at Double Deckers where the event was held. Big Brothers Big Sisters had everything set up from registration to T-shirts, to pizza and drinks to even silent auctions on decorated bowling pins. This was one event that we will have to catch again next year. Check out our video and for more information on the Big Brothers Big Sisters of the North Bay go to


More photo's from Steve at BBBS of the North Bay

Friday, April 3, 2009

Napa’s Miracle Workers Creativity is a fickle mistress.


It doesn’t come from a simple A+B+C formula, in fact it’s a product of so many factors both environmental and internal, that it’s nearly impossible to pin point what exactly creates an exciting and dynamic band. However, those in the Napa/Santa Rosa area should look no further than local sensation, The Helen Kellers, a band that exudes such wild and unencumbered ingenuity like it’s going out of style.

Taking their name from the legendry miracle worker herself, The Helen Kellers craft an exciting blend of bludgeoning alternative rock that’s punctuated with gentle atmospherics, flourishes of power-pop, and large sounding choruses. The band is comprised of lead vocalist and rhythm guitarist Ryan Rushworth, his sister and keyboardist Rebecca Rushworth, drummer Dustin Miller, bassist Drew Wright, and multi-instrumentalist Kyle Stoner. Through all of it, it’s been the Keller’s passion that has pushed them into their budding notoriety in the local music scene.

“I started the band when I was 16,” explains vocalist Ryan Rushworth.

“I’d turn most of the poetry that I had written into songs. When my sister took up piano, we started collaborating and writing songs together and the band’s grown from there.”
And indeed the band’s grown alongside the Rushworths’ ambition, hooking up with Miller and Stoner and finally settling on Wright for bass, after a revolving door of bassists. And like with all great artists, their heroes and idols played an integral part to their eclectic sound.

“People like Brand New, Elliott Smith, The Velvet Teen, and Radiohead really inspire us,” explained Rushworth.

“These artists really tap into something from the creative insides, and we’re really interested in exploring that ourselves rather than making something that’s sugar-coated.”

And make no mistake; the Kellers examine some deeply personal topics from alienation to broken relationships. Backed by rolling percussion and feedback induced guitars, their song

“Shadow” seems to reach up from the depths of nightmares as Rushworth’s black sarcasm laments, “We drink together/Friends forever/As we toast the setting/Sun…”

“I was picked on a lot as a kid and I channeled a lot of those feelings into our music,” revealed Rushworth.

“For people that are struggling with those same feelings and fears, I hope they can be inspired by what we create.

But it hasn’t just been The Helen Kellers’ ability to tap into something personal that’s given them their allure, the band has also worked tirelessly in promoting themselves.
“There isn’t a music scene in Napa,” explained Rushworth.

“It’s a very conservative town that’s populated by people who primarily listen to cover bands and jazz. There aren’t really any venues or clubs, so we have to go over the Petaluma, Santa Rosa area to really play gigs.”

And indeed, their live show is quite the experience. Catching one of their shows at the Phoenix Theater in Petaluma, it’s clear that The Helen Kellers’ passionate performances are the mark of a band that leaves a little bit of themselves on stage. They work as a unit, often rotating instruments between themselves, but always pushing their voices and instruments well past their breaking points, show after show.

For The Helen Kellers, they’d rather go big before they go home.

A typical Kellers show is bound together by Rushworth’s enigmatic stage presence as his body sharply seizes to his dissonant and caustic guitar, his Robert Smith hairstyle flailing with each spastic movement and heart wrenching scream. Elsewhere, Rebecca Rushworth’s gentle keyboards add soft texture to their songs, while her syrupy backing vocals make their Keller’s material simply soar. Elsewhere, Miller and Wright keep a tight rhythm section while Stoner fluctuates between additional percussion and occasionally sharp, lead guitar work. To see The Helen Kellers is to see a finely tuned machine, one that offers up raw, unfiltered emotion, through musical prose.

And people have begun to take notice.

“The local bands have been really good to us here,” explained Rushworth, “Bands like Body or Brain, Subtones, The 33’s, Nan de Carlo, and Tear It Down have really helped us out. It’s not really a competition around here, more like a bunch of friends looking out for one another.”

And with such fantastic support, it seems the Kellers are truly aiming for something large in their future, consistently building a following after each show.

“”We’re going the distance!” laughs Rushworth, “But seriously, we’re really excited right now. We’re going into the studio at the end of November and will hopefully be done with our album by next February.”

It’s difficult to imagine that The Helen Kellers won’t blow up big at some point. With songs like the positively expansive “Poetry To Bleed” and the mammoth pseudo metal of “Not Going Home,” the band is perched to become a force not just in the Santa Rosa area, but perhaps in the mainstream as well. And while it’s unclear what the exact ingredients are that make an immersive band, it’s clear that The Helen Kellers are just as much part of the ride as their fans are.

“I was to expose us to anyone and everyone,” chuckles Rushworth.

“Take that as you will.”
/By Michael Digrande

Monday, March 30, 2009

Corrections for Issue 1




Our apologies:

In our Contributors section we missed spelled Daniel’s last name, it is Ojinaga.

In our house ad (male) we misidentified the photographer. The photo was taken by Nick Nacca.

Saturday, March 28, 2009

A Pre-release exclusive for Thriving Ivory



A Pre-release exclusive for Thriving Ivory:


I just came back from the most amazing concert and it was right here in our own backyard. That’s right, I saw Thriving Ivory in Petaluma at McNear’s Mystic Theater. The performance was amazing! I saw Drew (from T.I.) as I carried in a box full of MIX IT UP, hot off the press, for the select few that would be attending the concert. After unloading the 100 copies I brought, Drew got his first look at the magazine. He was very happy with the look, the photos, and the story.

As people poured into the theater I started handing out copies of MIX IT UP, just in case they didn’t get them back at the booth. Sitting back at my table with Jessica we noticed people flipping through the magazine and reading it. Jessica, being the “proud momma” (FYI-she’s a friend, not my mom) pointed out how people were enjoying it. At this point I felt a sense of accomplishment. It is really something to see your hard work, along with others, printed and in the hands of complete strangers. Looking around the theater flashes of yellow MIX IT UP from the back cover caught my eye.

The show opened with American Drag followed by Thriving Ivory. Thriving Ivory entered a black stage which soon shot beams of white light out to the audience, lighting up the stage as they started to sing. Fans screamed as Clayton’s voice mesmerized the crowd while Scott, Drew, Bret, and Paul took listeners beyond the average sound of piano, keys, guitar, bass, and drums. Thriving Ivory is among the few, that sound great live.

Thriving Ivory is not only a great band, performing songs that will take your breath away, but they are also your average guys, doing what they love.

Enter the world of Thriving Ivory…


To Clayton, Drew, Scott, Bret, and Paul, thank you for everything.

Thursday, March 26, 2009

The Anticipation for issue 1

For months now MIX IT UP has been talked about and in the works. What started out as an idea soon became reality. Taking the idea of starting a magazine, reading Nolo's Starting and Running a successful newsletter or magazine, and asking advice from those in the industry really helped move things along. From there things just kept falling into place. It has been an amazing few months and I, as Publisher/ Executive Editor, have learned so much on this journey.



I have learned that you have to take what you know and run with it. Don't let fear run you. Research as much as you can and know that even if you think you have researched everything, there will always be more to look up. Find out as much as possible about your subject. Take on an internship, even if its not paid. There is nothing better than real life, hands on experience. In this business, and really in every aspect of life, you have to keep after everything and everyone. Make notes of who you called, emailed, texted, Facebooked, Twittered, whatever way you communicate, that way you know when you talked to them, what you discussed and when to follow up.



Don't be afraid to talk to people once you get your idea nailed down, at least have a plan laid out. Talking will allow you to meet new people, network, and get your message out there. Believe it or not there are still people out there that want to help and provide their expertise. Be respectful and appreciative of those around you. People, especially those in the industry, are very busy but are willing to take the time to meet with you. Be prepared and DON'T waste their time.



Just a few months short of a year, a little over a week until the official release and one day short of picking up the final, printed copy of MIX IT UP (the Premiere issue), I can't believe it is finally done. All the hard work everyone has put into MIX IT UP will finally be printed and out to the public. As a Pre-Release special, exclusively for the Thriving Ivory concert tomorrow night at the Mystic Theater, some lucky fans will get their copy of MIX IT UP, featuring Thriving Ivory, early. Then, next Sunday, April 5 those attending MIX IT UP's Release party at Upper Fourth, will be able to get their copy of MIX IT UP and to enjoy a night out. Following this eventful night will be the release to the public (April 6).



I can't express how grateful I am for all of this and how amazing it is to be able to put this out there.



I hope you enjoy!

MIX IT UP
your source for work and play
Don't be afraid to express yourself.

Sunday, March 22, 2009

Ordinary Riches

Company Of Thieves Review (4/5)

Debut albums are rarely the work of a band that has found their sound.

Often times, debut records sound like a mishmash of ideas that music nerds love about other bands and have painstakingly placed into their own songs. This results in a very uneven experience, one that even the greatest bands have succumbed to. The Beatles didn’t start breaking away from traditional blues licks until “Help!,” the first three Electric Light Orchestra records are largely ignored, and U2 didn’t really begin to flourish until 1987’s “The Joshua Tree.”

However, Company of Thieves happily defies this trend of messy debuts, achieving something even the Beatles could not do on their first LP.

“Ordinary Riches” is twelve concise tracks of immersive drumming, shape shifting guitar work and Genevieve Schatz’s commanding voice. Carefully balancing a mix of soft jazz and bluesy undertones, “Ordinary Riches” mines past musical archetypes but maintains an incredibly modern feel. This is evident on the internet smash “Oscar Wilde,” a track that revels in Marc Walloch’s climbing and twisting guitar lines that plateau with pristine apexes. Elsewhere, Mike Ortiz’s precise backbeat holds the group together as Walloch’s dreamy distortion and Schatz’s entrancing voice provide an almost sultry swagger to the song.

While there is a temptation for young bands to show off how remarkable their playing is, this mentality can clutter up the songs. Rather than following suit, Company of Thieves is smart enough to let the atmosphere build within these tracks, playing to what the songs need as opposed to impressing listeners. “Old Letters” opens with lumbering bass, swaying strings and cumbersome piano as Schatz’s whispered vocals cut through the air. Additionally, Walloch’s shimmering-to-overdriven lead work rounds out the track nicely as the song maintains a brooding sense of claustrophobia throughout its running time.

It’s not all horror movies and nightmares, but Company of Thieves excels at creating soundscapes that pull listeners in rather than act like background noise.

Yet the truly fascinating aspect of “Ordinary Riches” is how well the band seems to gel as a unit. Most contemporary bands are vehicles for a lead guitarist or an overrated singer, with the rest of the group merely there to fill their own instrumental roles. On “Ordinary Riches,” each member is recognizable as they add some of their personality to each of these songs. Whether its Schatz’s saucy delivery on “In Passing,” to Walloch and Ortiz’s stuttering rhythms on “Pressure,” each band member sounds like they have a voice in these arrangements.

Still, this is far from a flash in the pan, one-hit-wonder album that people forget about in a year. “Ordinary Riches” has teeth to it, a record that seems to lament on impermanence and frailty rather than a mere collection of sappy, Top 40 tailored, love songs.

“Even In The Dark” finds Schatz pondering how life continues to move when we don’t seem to see it, “Gotta listen to the laughter/Everyone must be heard/Now/Even in the dark…” Against a wall of soft acoustic strumming and a shuffling beat, Company of Thieves explores something far more poignant and interesting rather than the simple “love song by numbers” formula that dominates today’s radio.

But perhaps the group’s biggest strength is its authenticity. None of the songs on “Ordinary Riches” seem forced and derivative. Company of Thieves’ song craft is tightly refined, adding an organic quality to these tracks rather than having them feel like a monotonous workout. At the end of the day, good song craft means songs are not looked at as the sum of their parts, and Company of Thieves is incredibly talented at keeping their music spontaneous rather than methodical.

For this, look no further than pulsing bass and rich blues stomp of “Under The Umbrella.” Instead of filling the track with bludgeoning southern rock riffs, Walloch experiments with his ever changing guitar tones, which are echoing one moment and gritty the next. The song ascends on Schatz’s airy vocals, climbing until Walloch unleashes a searing wah-soaked solo that rides confidently until the track’s end.

“Ordinary Riches” will remind listeners of a time before music had to be fed through Pro Tools and processed to death. Company of Thieves relies on their ear for musical tension rather than their need to pen a cross over hit, allowing their songs to charm listeners instead of spoon feeding them.

Simply put, this is an album that succeeds because of its disciplined playing instead of its flashy construction.

“Ordinary Riches” urges its audience to remember when music took them places instead of being served to them in some sort of iTunes playlist. It displays a side of modern rock that is ethereal, evocative and nostalgic, while never really cornering itself into a restrictive and empty genre.

And to think, all of this came from a couple of rookies.

/ By Michael DiGrande